How to Write Effective Copy for Your Company’s Blog

According to Robyn Aber of Cisco Systems Inc., about four million blogs populate the Web. Though most private individuals maintain blogs, many companies are beginning to launch company blogs to communicate and interact with their clients, customers, and the public.

 

How can you create a company blog that outshines and outlasts every other blog? And how do you s https://www.michaeljemery.com/ https://cahalenandeli.com/hypnotize readers to keep coming back? This article provides tips to write effective, attention-arresting blog copy and shows how you can develop reader and customer loyalty.

1. WRITE CONVERSATIONALLY.

The most engaging blogs speak to their audience in a casual and conversational tone. A big benefit of a blog is its ability to speak to readers in a way that is personal, candid and straightforward. Write your blog the same way you’d speak to your audience, face to face. The personal element is almost always what attracts people and keeps them coming back to your blog.

Amy Joyce of the Washington Post says, “Web logs—or blogs—started as a way to talk about new technologies, vent about life and interact in a no-holds-barred forum. Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle—a way for executives to show their casual, interactive side. But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are often pained—and painful.”

 

To avoid this pitfall, simply be yourself. The best blogs reveal the interests, opinions, and personality of the writer. Your perspective, personal and professional, is unique in all the world. Let it shine through, and your blog will automatically be one-of-a-kind. An interesting blog will bring back customers again and again and will generate priceless interest in your company.

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